Word—Form is a new project by Motherbird Director Jack Mussett, which aims to explore the workings of the creative mind through words. Creatives are too often asked the same questions about their processes, practices and background. From these questions, we rarely gauge a true or honest understanding of what it means to be creative from a personal and professional point of view. Word—Form opens a dialogue by challenging creatives to reflect on their processes in an indirect way. Every month, 3 creatives write on a new topic, sharing their thoughts, experiences and opinions based around a single word.
The first Word—Form is “Pleasure” and has pieces written by wordsmith and Creative Director Christopher Doyle, Art Director and designer Leta Sobierajskia and local design guru and Director of Mash, James Brown at his ‘James Browniest’ – worth checking out alone for this piece.