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Designers Who Are Better Than Me

Grant Jorgensen has been running his studio Jorgensen Design in Adelaide since 1983. His style of design is very distinctive, idea based modernist styling that has avoided the popular modern trends graphic design in favour of a very individual visual style.

Any alumni of the University of South Australia’s Bachelor of Visual Communication course will no doubt recognize the influence of Lecturer and AGDA Hall-Of-Fame Designer Lyndon Whaite. Anyone studying under Lyndon would have been reminded (probably repeatedly) about how studious and committed a design student Grant Jorgensen was. If that sounds intimidating enough, my former employer actually studied with Grant and was faced with that comparison on a daily basis.

Jorgensen Design’s attention to detail has become legend amongst the design studios and print shops of Adelaide. A look through his online portfolio at his website demonstrates why. The work spans over 20 years of his professional life and even includes some work produced as a student, it all seems fresh and inspiring as if it were produced last week, a nod to the fact that good design and solid ideas will transcend the fads and whims of the passing years.

Recent Work

A just completed re-design for local Adelaide folk outfit The Barkers by ‘yours truly’. This album was originally released a few years back, the recording & production has been cleaned up a bit and repackaged in preparation fro the band’s resumption of live shows. It’s a great album for those who love the Celtic, folk stylings of artists such as The Pogues, The Chieftains & Van Morrison.

I’ve got 3 copies of this CD to give away. Just shoot me an email (you’ll find it within my profile) with your address details and subject it ‘Barkers CD’

You can also purchase the album online at Earshot Music, a great little local operation that sells Adelaide artists albums online. You can listen to song excerpts and also see a few more covers I’ve done (and are for sale) from Round Records on the site.

Finding Great Australian Designed Album Covers

Some great Australian album cover design examples – some even taken from that Australian Creative article I had a dig at I must admit! Please comment if you can suggest any other examples.

Mark Gowing designs covers for artists on his own Preservation Music as well as other Australian acts such as Big Heavy stuff. It looks like he was very influenced by the likes of the ECM label and the work Kim Hiorthoy has produced for the label Rune Grammofon. A nice clean style.

Jonathan Zawada has a very annoying website (it only displays certain pieces of work at certain times of the day) but a very individual design touch for someone in his mid twenties. Try here to read an interview with him and some examples of his work.

The Sopp Collective are an example of the great design work coming out of local electronica labels. A beautiful lyrical and individual approach.

I’m not sure who design the covers for Adelaide electronica label Surgery Records, but their stylistic similarity suggests it’s the same person or studio. At any rate, the covers are excellent, nice to see such beautiful work coming out of my hometown.

Jazz music has always provided a welcome home for great album cover artwork from those 50’s Bluenote covers to the likes of covers produced by labels Verve and the above mentioned ECM. Australian Jazz label Jazzhead follow a similar flavour with their cover artwork in a staggeringly consistent, yet creative and interesting design style to their releases.

Modular have made quite a name for themselves locally as a label that consistently releases albums that capture the imagination of the public, from the likes of Wolfmother and Rocket Science. This success is echoed in some very consistently well designed album covers, the website is excellent as well.

Does Australian CD artwork suck?

Does the design of Australian CD covers suck, or perhaps to put it a better way, does the design of Australian CD covers pale in comparison to work being produced overseas? The latest edition of Australian Creative, in one of their usual indepth critiques says ‘yes it does’. The statement arises in their examination of that old chestnut, ‘does the increase in consumers downloading music online mean the death of printed cover art?’ I’ll cover my opinions on that matter in another article – but is Australia really producing substandard CD covers? Well, the obvious answer to that is of course that 90% of everything that is designed is substandard or at the very least generic. That applies to what is being produced overseas as well, so is Australia really the poor cousin in comparison when it comes to album art?

The article makes it sound like great CD artwork flows like milk and honey in the US and Europe, a fantastic nirvana where designer’s call the shots, producing cutting edge work for the likes of The Rolling Stones, Madonna and Radiohead. Funny then, that’s not the impression that I get when I see the racks of blandness while walking into a Sanity record store.

The fact of the matter is that The USA & Europe are producing as much crap CD covers, if not more-so, as we are in Australia. Certainly, the likes of Stefan Sagmeister, Designers Republic & Kim Hiorthoy are producing brilliant cutting edge covers, none of it is finding it’s way onto the latest Britney or 50 Cent release you’ll notic though. While Sagmeister and The Designers Republic have designed covers for big acts like The Rolling Stones and Madonna, they are hardly the most creative examples of their work, could you name off the top of your head what album they did? Their best work has always been for independent record labels, even Peter Saville and Vaughan Oliver’s covers for New Order and The Pixies were done under the patronage of independent labels.

It all comes down to economy of scale. Europe and the USA obviously have larger populations, are closer to other countries and therefore have more access to diverse markets. It stands to reason then, that they have a higher number of independent records labels, putting out more product and vying for a slice of the market. Australia has a relatively small population – hence less record labels putting out less product. So it would appear that there are less well designed CD covers produced here, but in a percentage comparison, the opposite is probably the case.

And what exactly does Australian creative consider as a well designed CD cover? One produced by a well known designer it seems, they don’t really set any base mark for their conclusions other that citing the obvious overseas big names, Sagmeister doesn’t produce work here so guess what, we’re crap!

If Australian Creative were seriously interested in examining whether Australian CD artwork really is inferior compared to that overseas, they probably should have looked into it with a bit more depth than just asking the nearest ‘bohemian’ behind the counter at the local record shop whether he can think of any really cool Australian CD covers.

Recent Surfing Highlights 5

Offensive Wear is an Adelaide t-shirt company with some fantastic designs by workmate Chris (whatever you’re into now I was into five years ago) Cooper.

How much cooler can you get? Sneakers designed by Peter Saville.

Designsponge has an updated look. This is a great site to check out ‘designer items’ for the home.

Some photographers just have too much time on their hands. Check out Earth Erotica (I wonder if I should add ‘not safe for work?)

A German company called Cat Interiors – the name says it all really. File under: your cat wants Phillippe Starck.

Judging albums by their cover

Ben Lee: Awake Is The New Sleep

What can you say about Ben Lee? You either hate him or hate him even more. Many would like to smash Lee’s elongated face open, not just because he has previously claimed his albums to be among the greatest Australian rock recordings of all time, but also because of the amazing amount of crap that dribbles out of his month in every interview I have ever read with him.

I don’t hate him for that, it only puts him in the 99 percentile of all celebrities as far as I’m concerned – it’s the frustrating dichotomy of his existence. The fact that he’s not a very good singer or musician, yet plays to his strengths and knows his limits, that he’s not a great writer, yet his songs are habitually catchy and well crafted, the fact that he is not an actor, yet did a pretty good job of starring in ‘The Rage In Placid Lake, hell, I can even forgive him for going out with Claire Danes and not being ‘me’. No, the reason for my hate is an extremely personal and petty one, the fact that he isn’t a designer, yet does a frickin’ fantastic job of designing the cover to ‘Awake Is The New Sleep’ himself.

The cover provides the perfect aesthetic for the upbeat and likeable aura of ‘Awake Is The New Sleep’. Those expecting the album to document the little bugger’s breakup with Claire Danes with morbid musical strains will be disappointed. The album was mostly put together before that sad journey to Dumpsville: population Lee, when Danes decided to grab herself a large hunking lump of actor Billy Crudup, the only signs of their parting is in the bluesy tribute of Ache For You. For most of the album a chin-up atmosphere prevails, even the initial sad strains of ‘Gamble Everything For Love’ upon a closer listen reveals a positive affirmation of the possibilities of love. And it’s all seems perfectly encapsulated with that ‘so simple why didn’t I think of that’ cover that cuts through the pretentions that the albums title might suggest. If I was to say, it’s an album cover with the title spelt out in flowers, it would sound pretty naff, right? Yet Lee pulls it off with the restraint and elegance of a seasoned design professional, bastard.

It’s not a perfect album by any means, it’s cheeriness overstays it’s welcome by a song or two, as does that damn toy piano by about three songs in. I have to give him an “A’ for effort though. Awake Is The New Sleep is a humble album that finds Lee astutely checking his ego at the door for a change. That and a fantastic cover is enough to distract me from his ugly smug mugging, ridiculous media quotes and C grade gaggle of celebrity friends for the moment, at least until he hooks up with his next Hollywood babe.

Not Very Professional

Being a Graphic Designer, I always take an interest when I come across an updated identity for a well known local brand. Usually this change is an improvement, the mark may have been in use for over a decade or more and needs to keep up with the aesthetics of the time, the company might have grown or been bought by someone new who wants to update the image to meet with their business criteria – in any case, what the business would hope for is a new mark that is at least as effective as the old one if not a vast improvement. Then you come across something like the new logo for The Professionals Real Estate and you wonder what the hell they are trying to achieve.

Their old logo (as such) was made up from a serviceable use of san serif type and those 1970s modernist parallel colour bars prevalent in the design of those times, so there was no doubt that an update was justified. What they have ended up with looks like they got the receptionist to knock it up in her lunch break (my apologies to any receptionists out there who have forsaken a career in graphic design to work front of office).

I can excuse a small business knocking up their own logo out of Publisher on their home computer to stick on a sandwich board outside their shop (well I can’t really, in fact I usually think they’d be better off if they hadn’t of bothered), but The Professionals are a large national real estate firm, They even call themselves The Professionals with a mark that says they are ‘anything but’.

First off, is that friggin’ Comic Sans that they’ve used for the typeface on the mark? I’m pretty sure it isn’t actually, they’ve only managed to discover a similar typeface that is even uglier. Lots of designers use a handwritten style in logos to denote a personable, approachable personality to the mark, I guess it’s like when you receive a handwritten letter, it’s saying ‘this is just for you’. So that approach is probably not so bad when you’re trying to sell someone something as personal as a home. A computer ‘handwritten style’ font isn’t going to do that, the whole idea is negated by the fact that it’s characters are exact duplicates, for example, in Professionals you have three ‘s’ that look exactly the same – you don’t get the different nuances you would if they had actually bothered to pick up a writing implement and handwritten it.

Secondly, let’s make this logo really difficult and expensive to reproduce by making it work only in five colours for the hundred odd offices around the country who will need to be able to reproduce it in one colour newspaper real estate listings, making sure that when they do it will be even uglier.

I assume that smudge at the top is a star (signifying?) – either that or their colour printers ink cartridge has leaked.

I’d be very surprised (and embarrassed) if a dedicated design firm produced this – I’m assuming the Managing Director’s 8 year old son brought it home from art class and hung it on the fridge just when daddy was looking for a new identity for his firm. If this was produced by a designer, then they must have the biggest balls imaginable to get this through, either that or it’s meant as irony (I just can’t tell anymore).

Judging albums by their cover

Fonda 500: The Autumn: Winter collection

Fonda 500’s ‘The Autumn: Winter Collection’ was really the inspiration for my ‘Judging albums by their cover’ articles. It has been a habit of mine for some time to discover new music by picking out albums that had covers that I liked, almost 90% of the time it turned out that I loved the music on the album as well. The Autumn: Winter Collection was discovered during one of my frequent rummages through the secondhand stacks at Bigstar Records. I have to admit, I’m a big fan of the ‘looks like a five year old drew the cover’ aesthetic – a style which is harder to pull off than you would probably imagine. I think I may have had in the back of my mind that this album was something that I had read a review for a couple of months earlier – originally thought the band’s name was ‘Autumn’ and the album was called ‘Winter Collection. It was only months later that I discovered ‘Fonda 500 tucked on the CD edge (what I had originally thought was the record label’s name!) I was really drawn to the simplicity of the graphics, basic black and white, handwritten text, naive imagery – it felt Autumn/Winterish, like a memory back to childhood when the seasons seemed all the more defined and more simply separated.

So how does the music relate to the cover graphics? The way I would describe the music is if a 1970’s primary school teacher, taking her classes music lesson, decides to lock her charges in the music room and tells them they have an hour to produce 12 compositions on the theme of Autumn & Winter with the instruments provided – and I mean that in a good way!

This probably falls under the genre of ‘Bedroom Pop’ usually a pejorative, Fonda 500 carry it off with a mischievous imagination. Beach Boy like harmonies, cartoon imagery, weird instruments, out-of-tune guitars, nursery rhyme like lyrics, songs about snowball fights, eating biscuits and duffel coats. The Autumn: Winter Collection validates the fact that minimal budget is no barrier to creating intriguing , lovable, melodic, confusing and frankly wonderful pop music – likewise when it comes to cover graphics.

Recent Surfing Highlights 4

Do you really need a professional designer to design your logo? Maybe this article will convince you.

Interesting British design blog 30gms. Love the article on Peter Saville’s CMYK garden.

The Audreys fab new album ‘Between Last Night And Us’ gets reviewed by The Age newspaper here. Expect my own review here soon under Judging Albums By Their Cover.

A very large kitty. File under ‘Your cat wants to win The Biggest Loser.’

Big Bank Dabbles In Irony

Maybe I’m looking into this too much, but I can’t help but be bemused by The National Australia Bank’s decision to abbreviate to ‘nab’. The bank has seen it’s share of troubles over the last few years, too boring to go into here, the name change seems ironically appropriate. My dictionary defines ‘nab’ as to snatch or seize suddenly or without knowledge. I don’t know if I’d have a lot of confidence putting my money into an institution so named. Perhaps it’s meant to be social commentary on those sudden bank fees that seem to hit my account if I go anywhere near an ATM machine? Or the sudden massive layoffs of bank employees that are becoming an all too common occurrence? If that’s the case I’ve got to praise them on their honesty at least.

The logo with it’s all lowercase letters is an odd looking mark as well, inelegant to look at and to say – ‘nab’? Roll that over your tongue a few times, this is an improvement over ‘The National’? At least that carried some authority. I’m sure a lot of money was thrown at it to come up with this, so obviously I’m crazy and the nab’s coffers will overflow with the milk and honey of the re-branding success. Now I’m going to go ‘nab’ me some lunch.